Privacy Policy

This privacy policy explains how Verticale Italia collects, uses, and protects your personal data when you use our online platform and services. We are committed to protecting your privacy and handling your data in a transparent and lawful manner, in accordance with the General Data Protection Regulation (GDPR) and other applicable data protection laws.

Who We Are

Verticale Italia is a company offering sports and adventure tourism services, including guided rock climbing tours, climbing courses, equipment rental and sales, route development consultation, safety training, and custom adventure packages. Our registered address is:

Verticale Italia
42 Via del Brenta
Bolzano, Trentino-Alto Adige
39100 Italy

What Information We Collect

We collect various types of information to provide and improve our services:

Personal Identification Information: This includes information you provide directly to us when you register on our site, book a service, purchase equipment, subscribe to newsletters, or contact us. This may include your name, postal address, email address, phone number, date of birth. For certain services like guided tours or courses, we may also ask for relevant health or physical condition information necessary for safety, which we process with your explicit consent.

Payment Information: If you make purchases or bookings through our site, we collect payment details, such as credit card information or bank account details. This information is processed securely by third-party payment processors.

Usage Data: We automatically collect information about how you access and use our service. This Usage Data may include information such as your computer's Internet Protocol address (IP address), browser type, browser version, the pages of our site that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

Tracking & Cookies Data: We use cookies and similar tracking technologies to track the activity on our service and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our service. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our service.

How We Use Your Information and Legal Bases

We use the collected data for various purposes, based on legal bases permitted by law:

To Provide and Maintain Our Service: This includes processing your bookings, purchases, and delivering the services you request. (Legal basis: Performance of a contract).

To Manage Your Account: To manage your registration as a user of the service and provide you with access to different functionalities of the service that are available to you as a registered user. (Legal basis: Performance of a contract or taking steps at your request prior to entering a contract).

To Process Payments: To handle transactions related to services and equipment. (Legal basis: Performance of a contract and legitimate interest).

To Communicate with You: To contact you regarding your bookings, purchases, or inquiries. (Legal basis: Performance of a contract, legitimate interest, or consent).

To Send Marketing Communications: If you have opted in, we may send you newsletters, promotional materials, and information about our services and offers. (Legal basis: Consent). You can unsubscribe at any time.

To Improve Our Service: To understand how our site is used and identify areas for improvement. (Legal basis: Legitimate interest).

To Ensure Safety and Security: To monitor usage and detect potential threats or fraudulent activity. For safety reasons during guided tours or courses, based on explicit consent where health information is required. (Legal basis: Legitimate interest or explicit consent for sensitive data).

For Legal Obligations: To comply with legal requirements, such as tax or accounting obligations, or respond to lawful requests from public authorities. (Legal basis: Legal obligation).

Sharing Your Information

We may share your personal information in the following situations:

With Service Providers: We may share your data with third-party companies and individuals that perform services on our behalf to facilitate our service, provide the service on our behalf, perform service-related services or assist us in analyzing how our service is used (e.g., payment processors, IT service providers, marketing service providers). These third parties have access to your personal data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

For Business Transfers: If Verticale Italia is involved in a merger, acquisition or asset sale, your personal data may be transferred. We will provide notice before your personal data is transferred and becomes subject to a different privacy policy.

For Legal Reasons: We may disclose your data where required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

With Your Consent: We may disclose your personal data for any other purpose with your explicit consent.

We do not sell your personal data to third parties.

Data Security

The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security. We implement technical and organizational measures designed to protect your data from unauthorized access, disclosure, alteration, and destruction.

Data Retention

We will retain your personal data only for as long as is necessary for the purposes set out in this privacy policy. We will retain and use your data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes and enforce our legal agreements and policies.

Your Data Protection Rights Under GDPR

Under GDPR, you have certain rights regarding your personal data:

The right to access: You have the right to request copies of your personal data.
The right to rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
The right to erasure: You have the right to request that we erase your personal data, under certain conditions.
The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
The right to object to processing: You have the right to object to our processing of your personal data, under certain conditions.
The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
The right to withdraw consent: If we rely on your consent to process your personal data, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us using the details provided in the "How to Contact Us" section below.

International Data Transfers

Your information, including personal data, may be transferred to and maintained on computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction. We take steps to ensure that your data is treated securely and in accordance with this privacy policy, including by using appropriate safeguards such as Standard Contractual Clauses where necessary for transfers outside the European Economic Area.

Children's Privacy

Our service is not directed to anyone under the age of 16. We do not knowingly collect personally identifiable information from anyone under 16 years of age without parental consent. If we become aware that we have collected personal data from a child under age 16 without verification of parental consent, we take steps to remove that information from our servers.

Changes to This Privacy Policy

We may update our privacy policy from time to time. We will notify you of any changes by posting the new privacy policy on this page. We will let you know via a prominent notice on our service, prior to the change becoming effective and update the "last updated" date at the top of this privacy policy (although we are not displaying a date placeholder here). You are advised to review this privacy policy periodically for any changes. Changes to this privacy policy are effective when they are posted on this page.

How to Contact Us

If you have any questions about this privacy policy or wish to exercise your data protection rights, you can contact us by writing to us at:

Verticale Italia
42 Via del Brenta
Bolzano, Trentino-Alto Adige
39100 Italy

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